Workforce Development Series - Customer Retention Strategies?A Guide to Building a Customer Loyalty Program

Experts say that as little as a 5% increase in customer retention can boost your profits 25-100%. Just think, you could double your bottom line profit by keeping only 5% of the customers you currently lose. In general, we also know that it costs less to keep existing customers than it does to acquire new ones. So why is it that many companies fail to include a customer loyalty program as part of their planning and execution process? This workshop will provide a jump start for you to explore and implement or enhance a customer loyalty program in your organization.
 
In this session you will:

• Learn how to build and maintain a loyal customer base
• Distinguish between satisfied customers vs. loyal customers
• Learn methods to measure customer loyalty
• Explore customer retention strategies
• Discuss what it really means to “go the extra mile”
• Learn to manage your “point of connection delivery system”
• Explore the impact of employee loyalty on customer loyalty