Workforce Development Series - Marketing Strategies for Small Business - Session 2 - Online Strategies for Small Business
The Workforce Development Series is open to all members and their employees.
Marketing Strategies for Small Business is a 3-session workshop that are designed to help small business owners and their marketing staff understand how marketing works and make strategic decisions to positively impact their business that won't break their budgets.
Each session is an interactive three hour session covering all the foundational ingredients for small business marketing success through online and traditional methods.
- Worksheets to help define and grow you and your business.
- A strong defined message to build your marketing efforts from.
- Homework assignments to get you utilizing the tools.
- Additional discussion/networking time with the group.
- Using your core statement.
- Brand consistency.
- Building a strong profile.
- Website basics.
- Messaging/Branding consistency.
- How to be found.
- How to get business from your website.
- Social Media.
- Picking the right platforms for you (overviews and Q&A of different platforms).
- Frequency.
- Engagement.
- R.O.I. - Return on Influence
- Conversions.
Date and Time
Tuesday Mar 15, 2016
8:00 AM - 11:30 AM EDT
March 15th, 2016
- Registration/Networking begins at 8:00 AM
- Workshop Begins at 8:30 AM
- Workshop Finishes at 11:30 AM
Location
Chamber of St. Matthews
3rd Floor Conference
3940 Grandview Avenue
Louisville, KY 40207
Fees/Admission
