Workforce Development Series - Marketing Strategies for Small Business - Session 2 - Online Strategies for Small Business
Name:
Workforce Development Series - Marketing Strategies for Small Business - Session 2 - Online Strategies for Small Business
Date:
March 15, 2016
Time:
8:00 AM - 11:30 AM EDT
Registration:
Register Now
Event Description:
The Workforce Development Series is open to all members and their employees.
Marketing Strategies for Small Business is a 3-session workshop that are designed to help small business owners and their marketing staff understand how marketing works and make strategic decisions to positively impact their business that won't break their budgets.
Each session is an interactive three hour session covering all the foundational ingredients for small business marketing success through online and traditional methods.
Marketing Strategies for Small Business is a 3-session workshop that are designed to help small business owners and their marketing staff understand how marketing works and make strategic decisions to positively impact their business that won't break their budgets.
Each session is an interactive three hour session covering all the foundational ingredients for small business marketing success through online and traditional methods.
- Worksheets to help define and grow you and your business.
- A strong defined message to build your marketing efforts from.
- Homework assignments to get you utilizing the tools.
- Additional discussion/networking time with the group.
Session 2
Online Strategies for Small Business
March 15th
- Using your core statement.
- Brand consistency.
- Building a strong profile.
- Website basics.
- Messaging/Branding consistency.
- How to be found.
- How to get business from your website.
- Social Media.
- Picking the right platforms for you (overviews and Q&A of different platforms).
- Frequency.
- Engagement.
- R.O.I. - Return on Influence
- Conversions.
