The Chamber of St Matthews

Workforce Development Series - Marketing Strategies for Small Business - Session 1 - Building the Foundation

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Name: Workforce Development Series - Marketing Strategies for Small Business - Session 1 - Building the Foundation
Date: March 1, 2016
Time: 8:00 AM - 11:30 AM EST
Registration: Register Now
Event Description:
*You can choose to register for the entire series when you register for this event.

*Six and Eight Month Financing Available for this Series - call 502-899-2523 to find out more.

The Workforce Development Series is open to all members and their employees.

Marketing Strategies for Small Business is a 3-session workshop that are designed to help small business owners and their marketing staff understand how marketing works and make strategic decisions to positively impact their business that won't break their budgets.

Each session is an interactive three hour session covering all the foundational ingredients for small business marketing success through online and traditional methods.
  • Worksheets to help define and grow you and your business.
  • A strong defined message to build your marketing efforts from.
  • Homework assignments to get you utilizing the tools.
  • Additional discussion/networking time with the group.
Here is what you'll get in these 3 sessions:
 
Session 1
Building the Foundation
March 1st
 
  • The WHY Message - Defining a core statement that attracts and engages your ideal client.
    • ​WHO we are determines WHAT we do and HOW we do it.
    • WHY you do WHAT you do is the story to tell the world.
    • Putting the message into a concise phrase for all marketing messages.
  • ​Visual Representation - Determining what your message looks like in action.
    • ​Branding in all its elements.
    • Being unique.
    • Brand position.
  • ​Setting the Goals - Determine the desired results of putting your marketing plan to work.
    • ​Grand visioning.
    • Time-chunking for tracking.
    • Define what's needed to accomplishment the goals - SMART.
  • ​Gather Data - Know where you are and why the data is important.
    • ​Current client mix - who is your REAL client?
    • Competitive & Industry (Opportunities & Threats)
    • Internal Strengths & Weaknesses
 
 
Session 2
Online Strategies for Small Business
March 15th
 
  • Using your core statement.
  • Brand consistency.
  • Building a strong profile.
  • Website basics.
    • Messaging/Branding consistency.
    • How to be found.
    • How to get business from your website.
  • Social Media.
    • Picking the right platforms for you (overviews and Q&A of different platforms).
    • Frequency.
    • Engagement.
    • R.O.I. - Return on Influence
    • Conversions.
       
Session 3
In-Person and Traditional Marketing
March 29th
 
  • Using your core statement.
  • Brand consistency.
  • Building a strong introduction for networking.
  • Networking effectively.
  • Tactic overviews with Q&A:
    • ​TV
    • Radio
    • Billboards/Outdoor
    • Direct Mail
    • Public Relations
    • Cause Marketing
Location:
Chamber of St. Matthews
3rd Floor Conference
3940 Grandview Avenue
Louisville, KY 40207
Date/Time Information:
March 1st, 2016
  • Registration/Networking begins at 8:00 AM
  • Workshop Begins at 8:30 AM
  • Workshop Finishes at 11:30 AM
Fees/Admission:
  • Series "Early Bird" Discount Registration - $210 per person until February 23rd
  • ​Regular Series Registration - $360 per person
  • Individual Class Registration - $120 per person
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