Prospects and Promos: Boost Your Business Using Strategic Social Media Tactics

You’ve got your objectives set, your branding defined, your website launched and you’re ready to sell. But how do you develop your online voice and figure out the right social media tactics for your brand? How do you get in front of more people and be sure they are the right people for your target market? What time should you post? Should you be on TikTok? Do you have to pay for Facebook Ads? 

In this session, join Shane as she walks you through what you can do today to make your online voice approachable and authentic, and the steps you can take today to be sure you start growing your community. Learn the difference between an audience and a community and how to be sure your potential customers are in that community. 

We’re going to keep things real in this session. No jargon, no mumbo-jumbo, and very little tech talk (only what’s necessary). Shane is going to break it down and simplify what you need to do right now. 

And for those of you planning to come in person, you’ll get to see what 4’8” of pure energy looks like. 

About our Speaker:
Shane Shaps has always made it her business to tell anyone and everyone she knows about a great product, brand or experience.

In 2008 she began to incorporate her social skills with her social media activity and 520 East Brands was born. The company serves as an online voice for the brands it represents. By using social channels, brands can more readily listen to their community, appeal to their customers' needs and respond to questions and feedback. She feels strongly that a brand with just a Facebook page and a Twitter handle does not equal a social media savvy brand. Creating a real, human persona for each organization is what Shane feels truly represents a brand and the people behind it.

520 East Brands is committed to each client by seeing engagement from the consumer's point of view. We take the time to develop the voice, to collaborate with our clients, and to stay ahead of new technology.

Known to some as the "Professional Big Mouth," Shane starts her day before dawn with a hard workout, manages the schedules of two children and two dogs, and takes the action of "networking" to a whole new level. Whether online or face-to-face, her enthusiasm for her clients is infectious.

In 2021 she launched Let's Get Real, a livestream on the topic of having a real, human voice on social and this affects your brand and messaging.

Strict state and venue guidelines will be followed.  Please read our updated In Person COVID 19 Policies at https://www.stmatthewschamber.com/return-to-in-person-events/